Considering the Title Font

I have been looking at different fonts that I could use for my two ancillary tasks (a magazine front cover and a DVD front cover). My target audience are aged between 12 and 16 however when considering my actual audience it may be younger than this therefore I wanted the text to be easy to read and easy on the eye. Additionally, I wanted the name to stand out which is why I have decided to use bold lettering and also be recognisable so that children can relate the lettering with the programme. I hope that my title will look child friendly by having curved edges around the lettering and also look welcoming and inviting showing that the TV programme is not upsetting but more joyful as they see Jimmy’s epic adventure.

I first looked at the range of fonts that www.fontspace.com offered me. Originally, I looked under the subheading ‘popular’ but I did not think any of the fonts were suitable for my programme apart from one which is named ‘Luckiest Guy’.

 This then led me to look under the subheading ‘Sans-serif’ where I found the following fonts:

CF Jack Story:

Filbert Colour Personal Use:

CF Rise of National Regular:

Another idea I have decided on is to use an image of footprints above the ‘I’ in Jimmy. I believe this will decrease the maturity of the bold lettering and make it much more child friendly. The reason why I have decided on footprints is because I personally associate walking with a journey/ adventure.

My next step will be to create a questionnaire which asks my target audience which of the fonts shown above they like the most and think is most appropriate. I will also ask them to consider the colour of the title.