Is it a successful marketing tool?
Box Office
Total
lifetime gross
Domestic:
$150,394,119
Foreign:
$119,600,000
Worldwide:
$269,994,119 (£164,927,230)
Budget:
$37 million
How successful was this film?
Number
1 key European markets such as Germany and breaking records in Russia, where it
had become the highest grossing R-rated comedy of all time.
Film (produced by Warner Bros)
|
Domestic Gross
|
Worldwide Gross
|
We’re the Millers
|
$150,394,119
|
$269,994,119
|
The Call
|
$51,872,378
|
$68,572,378
|
The Great Gatsby
|
$144,840,419
|
|
The Conjuring
|
$137,400,141
|
This
table shows just how successful ‘We’re the Millers’ is. I browsed the Warner
Bros website and found a page based on all the films they have produced (https://www.warnerbros.co.uk/movies/explore). I
decided to choose a few well known and great films and compare their box office
to We’re the Millers.
Although
it did not beat ‘The Great Gatsby’ and ‘The Conjuring’ on the worldwide box
office it was fortunate to top both of their domestic box office totals (in the
country the film was produced in).
My own beliefs
Overall
I think the poster is a good marketing tool and is very successful. This is
because it follows the conventions of a film poster, as discussed in previous
posts. For example it is very eye-catching and captivating through the use of
the colour palette. The colours used are very bright colour suggesting this
film is humorous and light hearted. Furthermore, by showing the whole family it
also suggests that it is suitable for a family comedy. The use of the slogan
“*IF ANOYONE ASKS” informs the audience that there is a little mystery to the
film and also it makes the poster stand out from the rest as it is written in
white which is opposite to the title. Finally, the use of information on the
actors, Production Company and ratings/ reviews makes the audience’s
expectations increase making them want to see just how successful the film
actually turns out to be.
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