Demographics
Class
My
target audience will not be aimed at a particular social class. This is because
throughout the different classes (working, middle and upper) their free time
differs depending on their work time/ schooling time so they may not be able to
watch the programme. My target audience is predominately aimed at students
(still in education) therefore social class is irrelevant as class considers
how much the individual is earning.
Age
The
age of my target audience will be between 12 and 16. I have decided these ages
because the programme is going to be based on the struggles throughout teenage
life therefore the target audience may be able to relate to the characters
problems and form a relationship with them.
Gender
Both
genders will be able to relate to the programme and seek advice from it also
therefore my target audience will include both genders.
Ethnicity
This
programme will be aired on British TV and due to Britain being a multicultural
country it will be aimed at all ethnicities.
Psychographics
Personality
A
typical personality trait of my target audience will be that they commonly
follow the crowd and want to be like everyone else, for example in school peers
may be talking about a programme they saw and because they do not want to feel
left out they may begin to watch it also. However, there will be confident
people who will enjoy standing out and gaining attention therefore they may
watch a totally different programme to see who follows.
Niche or Mass audience?
My
product will be specifically focused at teenagers (the minority of the
population) therefore my target audience is a niche audience. This is because
my product features conventions that will satisfy my target audience, for
example teenagers can relate to the lifestyle in which the characters live.
Furthermore my magazine and DVD, in which I will be designing the front cover
to, will be at a price that my target audience will be able to afford in order
to purchase these products.
Target audience vs Actual
audience
As
previously stated my target audience is teenagers between the ages of 12 and 16 however it is possible that people above or below these ages are able to watch
it. This is because the programme would be hammocked two successful and popular
TV programmes, at around the time of 6:30pm, because people who watch the programme before may not turn it
over straight away and my programme may gain popularity from this. Furthermore,
it will be aired at prime time because at this time many
people will be free to watch the programme, for example pupils will have
finished school/ extra-curricular activities and the older generation may have
finished work.
An example of Target Audience vs Actual
Audience
Target
audience is a particular group out of the population at which the media product
is aimed at whereas the actual audience is the population of people who
actually use/ watch the media product. Waterloo Road’s target audience is
approximately from the age of 12 to 18 however the actual audience is very
different. Because the programme focuses on a fictional school and the problems
involved within, the audience may include older generations if they are
teachers or head teachers or simply just parents wanting to see what the public
stereotype secondary schools as. Furthermore as Waterloo Road is broadcasted at 8pm it is likely that children do not have control of the TV at this time.
Uses and Gratifications
For socialising
Due
to my target population it is common that pupils will talk about programmes
they watched the night before therefore my product may gain popularity if peers
decide to follow the crowd and also watch my product.
The
conversations may include the narratives, the time it was on and how long it
was on for and this will get people interested and want to find out about it
for themselves so they can join in the talks.
To educate
My
product will educate my target audience in the sense that they will be able to
learn about the different struggles teenagers go through on a daily basis, this
may raise awareness which can lead to peers not being as judgemental and
realising that everyone is different therefore bullying isn’t appropriate.
To entertain
I
hope to think my product will be entertaining. A stereotypical characteristic
of a teenager is that they enjoy gossiping and they may think that by watching
my programme it will seem as though they are getting the gossip on the
characters in the programme.
To identify
I
believe the audience will be able to form a relationship with some of not
several of the characters due to the fact they may portray the same issue(s)
that they are dealing with in real life.
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